Posted by Juan C S Herrera – PhD Student at Steinhardt / Food Studies and Food management at NYU
After three weeks in Bogotá, Colombia, I took a stroll through one of the city’s main roads, 7th Avenue. There you can find several food options ranging from international food chains to Colombian food corporations, as well as affordable local adaptations of international foods to traditional corn on the cob and fresh fruit vendors. The availability of food options is linked to the preferences of Colombian consumers.
Food preferences have changed over the last decades. The reasons underlying the changes can be found in the relationship between the macro economic, social, and political space and how those macro variables play a role in the individual formation of food preferences. At the macro level, one can find four major changes that affect the availability of food products and therefore influence individual’s food preferences.