Indigenous Languages on the Airwaves

Posted by Ximena Málaga Sabogal, PhD student in Anthropology at NYU It is 3 am and, if I am to believe my cellphone, it is also -9°C in Puno, Peru. Even if there was heating in the place where I am staying (and there is none) I would probably still be cold. But my excitementContinue reading “Indigenous Languages on the Airwaves”

Indigenous Puno?

Posted by Ximena Málaga Sabogal – PhD student in Anthropology at NYU It has been a couple of weeks since I arrived in Puno, one of the biggest cities in the southern Peruvian Andes. I have a long history with this city, having researched in the area throughout my bachelor and masters degree. Still, Puno wasContinue reading “Indigenous Puno?”

Thunapa and Azanaques

Post by Raúl A. Rodríguez Arancibia,MA Candidate at CLACS – Latin American and Caribbean Studies at NYU Among indigenous people of the Andes, the geographical features of the landscape play an important role beyond referencing points in space. The narratives of those features, which are humanized and genderized by their inhabitants, constitute an important roleContinue reading “Thunapa and Azanaques”

Class and Color Blindness in Mexican Consumer Segmentation

Posted by Marcel Rosa-Salas – doctoral student in Sociocultural Anthropology  at NYU The trade organization responsible for developing los niveles socioeconomicos, the Mexican approach to consumer segmentation, takes inspiration from French and British consumer segmentation models. Whereas traditional consumer segmentation models in the United States rely more explicitly on conceptions of race, several global ad agencies haveContinue reading “Class and Color Blindness in Mexican Consumer Segmentation”

¿Cuál es tu nivel?: Studying Consumer Segmentation in Mexico

Posted by Marcel Rosa-Salas – doctoral student in Sociocultural Anthropology  at NYU Mexico City is one of Latin America’s thriving hubs for the marketing industry, home to both small boutique agencies and satellite offices of global holdings. For the past two weeks, I have been in the city doing research on consumer segmentation in its advertisingContinue reading “¿Cuál es tu nivel?: Studying Consumer Segmentation in Mexico”

(Re)Defining Mestizaje in Mexico City

Written by Patrick Moreno-Covington CLACS MA Candidate  Stepping out of customs and into one of the many cabs queued up outside of Mexico City’s Benito Juárez airport, I became immediately consumed by all things Chilango. Street performers and vendors at traffic lights, insane amounts of traffic, delicious spits of marinated pork known as al Pastor slowlyContinue reading “(Re)Defining Mestizaje in Mexico City”

Newcomers in New York: The Interview Sessions

In keeping align with my methodological approach utilizing multimedia to conduct collaborative ethnography; the latest installments of the project were interview workshops.  In general, skill development workshops are a major component of this project.  The workshops focus on creative reconnaissance and technological skill building activities.  The participants and I work together (and with local experts) toContinue reading “Newcomers in New York: The Interview Sessions”

Newcomers in New York: Musings on Methods

The anthropology of yore is gone— whereby researchers would go to the island to observe “the natives” and upon returning to the “real world,” share all that was learned of the other  while in “the field.”  With the advents of technology and the increasingly globalized world, there are no more islands left untouched — and soContinue reading “Newcomers in New York: Musings on Methods”

“Me Siento Mas Boliviano Que Nunca”: Interviews and Observations on the Soccer Field

For my final research post, I wanted to share a bit about one of the most important parts of my project: to conduct both interviews and participant observation with a Bolivian soccer league in Buenos Aires. As with much of my research, where exactly this would take place depended much on the contacts I madeContinue reading ““Me Siento Mas Boliviano Que Nunca”: Interviews and Observations on the Soccer Field”

“The Beautiful Game” in Buenos Aires: Transnationalism through Sport

One of the things that I love the most about my thesis topic is the reaction I get to the inevitable “so, what are you writing your thesis on?” question. When this question is asked by a professor or fellow grad student, I have a slightly longer response prepared, but when it’s asked by aContinue reading ““The Beautiful Game” in Buenos Aires: Transnationalism through Sport”