Class and Color Blindness in Mexican Consumer Segmentation

Posted by Marcel Rosa-Salas – doctoral student in Sociocultural Anthropology  at NYU The trade organization responsible for developing los niveles socioeconomicos, the Mexican approach to consumer segmentation, takes inspiration from French and British consumer segmentation models. Whereas traditional consumer segmentation models in the United States rely more explicitly on conceptions of race, several global ad agencies haveContinue reading “Class and Color Blindness in Mexican Consumer Segmentation”