Class and Color Blindness in Mexican Consumer Segmentation

Posted by Marcel Rosa-Salas – doctoral student in Sociocultural Anthropology  at NYU The trade organization responsible for developing los niveles socioeconomicos, the Mexican approach to consumer segmentation, takes inspiration from French and British consumer segmentation models. Whereas traditional consumer segmentation models in the United States rely more explicitly on conceptions of race, several global ad agencies haveContinue reading “Class and Color Blindness in Mexican Consumer Segmentation”

Ethnographies of “Culturas Indígenas Preservadas”

Posted by Oscar Marquez, Doctoral Student in American Studies, Department of Social and Cultural Analysis at NYU I will be spending six weeks in Guadalajara as a guest researcher at the Centro de Investigaciones y Estudios Superiores de Antropología Social (CIESAS) to conduct preliminary research for my dissertation. I will be conducting archival and (hopefully)Continue reading “Ethnographies of “Culturas Indígenas Preservadas””

Inti Raymi: Reciprocity and Anti-Colonial Symbolism

Posted by Dusty Christensen – MA Candidate at CLACS / Global Journalism at NYU For many indigenous residents of the Andes, the Inti Raymi festival is one of the most important celebrations of the year. Celebrating the summer solstice, this festival has its origins firmly rooted in pre-Colombian times. In Cotacachi, Ecuador, where I conductedContinue reading “Inti Raymi: Reciprocity and Anti-Colonial Symbolism”

Interacting with Native Quechua Speakers in the North of Potosí, Bolivia

Posted by: Gladys Camacho Rios – MA Candidate at CLACS / Latin American and Caribbean Studies at NYU The second part of my fieldwork took place in Toro Toro north of the city of Potosí, Bolivia. After finishing the first part of my fieldwork in Tarabuco, northwest of Sucre, I went back to Cochabamba inContinue reading “Interacting with Native Quechua Speakers in the North of Potosí, Bolivia”

(Re)Defining Mestizaje in Mexico City

Written by Patrick Moreno-Covington CLACS MA Candidate  Stepping out of customs and into one of the many cabs queued up outside of Mexico City’s Benito Juárez airport, I became immediately consumed by all things Chilango. Street performers and vendors at traffic lights, insane amounts of traffic, delicious spits of marinated pork known as al Pastor slowlyContinue reading “(Re)Defining Mestizaje in Mexico City”